I work with established founders whose businesses are growing — but whose systems haven’t caught up.
My role is to design the backend infrastructure that supports expansion without chaos: how revenue flows, how operations run, and how platforms connect cleanly behind the scenes.
This work isn’t about doing more.
It’s about building a business that can hold what you’re creating next.
$500M+
Revenue generated through systems I’ve built or supported
250+
Backend systems designed, built, or optimized
12+ Years
WORKING IN
SYSTEMS & TECH
I’ve spent years working behind the scenes inside growing businesses — close enough to see where things break, where friction builds, and where owners end up carrying far more than they should.
What I’ve learned is simple: growth doesn’t fail because of lack of effort.
It fails when structure is added too late — or not designed intentionally from the start.
My approach is thoughtful and methodical. I pay attention to how decisions are made, how systems connect, and how the business actually functions day to day.
Because when the foundation is right, everything else becomes lighter.
I map what exists, identify friction, and design the system your business actually needs.
Funnels, CRMs, SMS, automations, and platforms that are connected cleanly, not stacked randomly.
I test, adjust, and ensure the system works without constant oversight.
You step into a business that makes you money and has clear backend systems,
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“When you work with Amy, you can rest assured the things that keep you up at night in your business are being handled so that you can operate in your zone of genius. Her expertise, wisdom, work ethic, character and commitment are unmatched.”
She understands technical setup, marketing, and aesthetics - and she is blazing fast! She can set up a sales funnel faster than most marketers and funnel builders I've worked with, her communication is excellent, and she is so easy going while maintaining high professionalism. I highly recommend her!
Amy doesn’t just build websites — she builds infrastructure. She designed and implemented the systems behind my brand, including funnels, automations, and multi-platform integrations, in a way that supports real growth. Her ability to see the full picture and execute it with precision is rare.
Amy is the real deal with it comes to building funnels! She has done multiple projects for me and is great to work with. She communicates well and is thorough with her work. Happy to have her on the team.
Her expertise in integration has not only streamlined my production process but has also opened my eyes to the endless possibilities within my business.
Amy completely rebuilt my website in a few days and did an incredible job! She really understood my brand feel and style and made that come alive and really stand out in a unique way.