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NOT PATCHED

Where strategy becomes structure.

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Most operators execute.
I make the call.

Most people you could hire work in one lane — they do what's on the task list, or strategize without building, or build something only they can run. I work across all three, which changes what I catch and what I can fix.

01

The diagnosis is the value. The real constraint on growth is usually not the thing you flagged.


I fix what is actually broken, not just what you asked me to fix.

02

The goal is a backend you can run after I hand it over. Most operators build themselves into a permanent job. I build myself out of one.



I build for your independence, not my retainer.

03

When something breaks at the worst moment, most technical people escalate and wait. I decide, because I know what a breakdown costs.



I make the revenue-protecting call without waiting for permission.

04

Seeing all three lanes at once is what lets me catch the problem beneath the problem before it reaches your customers.




I work across strategy, build, and operations — one connected view.

THE EDGE

$50K → $25M+

Course revenue scaled on infrastructure I built

10,000+

Students served on systems that ran without manual intervention

0%

Error rate after I rebuilt a failing integrations department

$2M → $10M

Revenue protected by a single launch-day call

THE PROCESS

Designed with intention. Built to scale.

I map what exists, identify friction, and design the system your business actually needs.

01  AUDIT & ASSESS

Funnels, CRMs, SMS, automations, and platforms that are connected cleanly, not stacked randomly.

02  BUILD & INTEGRATE

I test, adjust, and ensure the system works without constant oversight.

03  REFINE & STABILIZE

You step into a business that makes you money and has clear backend systems,

04  REVENUE GROWTH

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Her expertise, wisdom, work ethic, character and commitment are unmatched.

“When you work with Amy, you can rest assured the things that keep you up at night in your business are being handled so that you can operate in your zone of genius. Her expertise, wisdom, work ethic, character and commitment are unmatched.”

TRACY O'MALLEY
Biz Bio Hacker - Enneagram Expert - Top 1% Podcast Host

Hiring Amy is like hiring a staff of 3 or more.

She understands technical setup, marketing, and aesthetics - and she is blazing fast! She can set up a sales funnel faster than most marketers and funnel builders I've worked with, her communication is excellent, and she is so easy going while maintaining high professionalism. I highly recommend her! 

RUBEN PEREYA
2024 IDEA Emerging Trailblazer of The Year

Amy does it all and is a true expert at her craft.

Amy doesn’t just build websites — she builds infrastructure. She designed and implemented the systems behind my brand, including funnels, automations, and multi-platform integrations, in a way that supports real growth. Her ability to see the full picture and execute it with precision is rare.

VICTORIA CHANEL
Business Builder - Purpose, Profit, Impact

If you are looking for someone who truly knows what she is doing... hire Amy.

Amy is the real deal with it comes to building funnels! She has done multiple projects for me and is great to work with. She communicates well and is thorough with her work. Happy to have her on the team.

TJ Tijani
STR & Hotel Expert - Speaker - Coach

I cannot recommend Amy highly enough.

Her expertise in integration has not only streamlined my production process but has also opened my eyes to the endless possibilities within my business. 

NOEL ROBERTS COLEY
Podcast Host - Owner of Diamonds All-Stars

I highly recommend Amy and her team for any website needs! 

Amy completely rebuilt my website in a few days and did an incredible job! She really understood my brand feel and style and made that come alive and really stand out in a unique way. 

CHELSEA HUSUM
Best Selling Author - Speaker - Entrepreneur

Hiring Amy was one of the best decisions I have ever made!

 I was drowning in system failure. It felt like I was constantly putting out fires. But when Amy came to the rescue, she literally “Marie Kondo-ed” everything. My clients had a system for entering into their work with me that was much more seemless and inviting, the flow from launch to purchase was easy, and she honestly made ME feel safer as a business owner. She is a business building angel!

BRIONNA MORSE
Mindset Coach - Speaker - Mentor

Part of me wants to keep her my best kept secret!

Amy got my vision right away and I'm an artist, so that part was super important to me! I always feel like I can go to her with my needs and dreams and she brings them right to life for me! I seriously do not know what I would do without her! Amy is timely, efficient, knowledgeable and has coached me on ideas to help grow my business! She is more than my Business Manager, she is my Business Soul Creative Assistant!

ANNA GASPARI
COURSE CREATOR - BEAUTY MENTOR

Amy brings a rare mix of technical skill, business strategy, and creative vision

Amy traveled to Belgium to work alongside our team and played a major role in helping us elevate both our business and growth strategy. She rebuilt and optimized our website, set up our business systems and accounts, and helped create a clear marketing and social media roadmap for future growth. She also worked directly with us on a Google-focused project strategy that brought clarity, structure, and scalability to our plans.

TEAM HER SRL
Owner & Founder

I design the systems that make businesses run cleanly, quietly, intentionally, and without chaos.

I don’t believe growth should feel frantic.

Most business owners don’t need more ideas — they need their business to finally make sense.

I work behind the scenes creating revenue pathways, backend systems, and integrations that reduce friction and remove unnecessary dependency on you.

The goal isn’t more activity.

It’s stability, clarity, and scale that doesn’t cost you your nervous system.

ABOUT AMY

MEET THE ARCHITECT

READY FOR YOUR BUSINESS TO FEEL LIGHTER?

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We’ll identify surface-level issues and opportunities and decide whether a deeper review would actually be worth your time.

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